Love is in the air: The perfect temperature for romance…movies.

Valentine’s Day is upon us. And if you’re looking for a way to “get in the mood” (that is, to snuggle up and watch a romantic movie), then just head to the thermostat.

Why? Well, new studies have found that colder temperatures increase the urge to watch romantic movies.

Odd connection, we know—that’s what we thought too. But there’s a pretty interesting, scientific reason that cold temperatures and romance movies have such a strong relationship.

Want to learn more? Then read on. We’ll explain why lowering the thermostat can enhance your Valentine’s plans…

When we feel cold, we want to feel warm

Sounds pretty obvious, right? Well that’s where professors from Hong Kong University of Science & Technology and University of Colorado at Boulder started their studies.

The researchers started with the idea that physical coldness stimulates a need for psychological warmth. They then pushed the idea even further and hypothesized that this need for warmth increases our preference for romantic movies.

You see, romantic feelings and being in love produces strong physical effects, such as:

  • Sweaty palms
  • Increased heart palpitations
  • Accelerated breathing

And, as you may have already noticed, those effects are pretty darn close to the physical experience of warmth, right? So, we’re essentially craving romantic movies because we associate it with physical warmth.

To support this theory, the researchers performed various studies that focused on how temperature affected our movie preferences. For example, one study compared online movie rentals to the temperature at the time and found a strong relationship between cold temperatures and romantic movie rentals.

How to use this information in real life

Maybe you have a significant other who’s sworn off romantic movies—or maybe you’re the one who cringes at the idea of watching your partner’s favorite movie, The Notebook.

If so, just do this: Lower your home thermostat to anything between 62° and 68° (whatever makes you physically chilly).

Doing so will increase your preference for watching romantic movies (and increase your chances of having a successful Valentine’s Day date).

Want to do this smoothly and impress your date? Then consider investing in a programmable thermostat.

Programmable thermostats allow you to program your thermostat to automatically lower your home’s temperature at a specific time (for example at 8:00 pm—right after a nice dinner out) so that you can come home to the perfect snuggling temperatures.

Better yet, some smart programmable thermostats even allow you to adjust your home’s temperature from a remote device—like an ipad or your cell phone. And we can’t forget to mention that programmable thermostats can save you up to $180 every year on energy bills.

Want more HVAC advice?

Just contact us.

Whether you want more information on installing a programmable thermostat or you simply want more HVAC advice, we’ve got you covered.